Hedge Finance Limited (HFL) is a Kochi-based non-deposit taking NBFC, registered with the Reserve Bank of India. The company was founded by Mr Alex K Babu in 2011. Over the years, HFL has established itself as a prime lender in Kerala with a wide client base and advanced infrastructure. Its focus is on finance against shares and mutual funds, complementing the business of its parent company, Hedge Equities Ltd. HFL has diversified into loans against property, business loans, and personal loans. The company is a part of the Hedge group of companies, which includes Hedge Equities Ltd (engaged in equity broking) and Hedge Commodities Ltd (commodity broking). The group started its operations in 2008. It provides services in capital markets, wealth management, and other investment products. The Company incorporated on 15th February 2011 vide Certificate of Incorporation No. U65923KL2011PLC027672 issued by the Registrar of Companies, Kerala to carry on the business of lending money either with or without security, carry on the business of hire purchase finance, leasing, gold loan, carry on the business of financiers, but the company shall not do the business of banking within the meaning of Banking Regulation Act, 1949 and subject to the Rules and Regulations issued by the Reserve Bank of India from time to time. The company has obtained Certificate of Commencement of Business on 18th June 2012.


Managing Director

Alex K Babu is the Founder, Chairman, and Managing Director of the Hedge Group of Companies. Recognized for his youthful zeal, creativity and business intelligence, Alex believes his role as a business leader is to lead his organization and society through change. In his own words, “Leading change is the skill I’ve worked hardest to acquire. Our company, industry, and business environment is changing all the time, so I marshal my resources and time to keep myself and my organization moving forward.”

At Hedge, Alex endeavours to build a work ethic that strives for Competitive Greatness – a clarion call to every employee to perform at their very best, each and every day. To this end, he has been instrumental in creating an organizational culture of initiative, cooperation, and excellence that repeatedly and forcefully confronts the question, “Why are we doing what we are doing?”

Alex completed his B. Tech in Mechanical engineering in 2002 and started his entrepreneurial career joining his family business of seafood exports (Baby Marine Ventures) with a special focus on International Finance & Marketing. His keen business sense and a strong belief in India’s long term growth prospects led him to set up Hedge Equities in June 2008. Today, the Hedge Family has grown to be a Full Service financial services provider with over 150 service outlets and a satisfied clientele of over 30,000.

To instil and nurture an investment culture in India, Alex started the ‘Hedge School of Applied Economics (HSAE)’ in 2010. It is the first ever educational venture in Kerala that is solely dedicated to creating a class of high-end investment professionals. Through ‘Hedge Yuva’, a non-profit initiative, Alex aspires to freely educate and enlighten the youngsters to nurture and build a financially strong and robust India. The Group also brings out a monthly financial magazine ‘Ohari’ which is the first of its kind in Malayalam catering specifically to the needs of investors. The year 2012 also witnessed a pivotal milestone for the Hedge Family with the set up and launch of “HEDGE FINANCE”, a Non-Banking Financial Services firm.

Alex is a sought after speaker at conferences and conventions and is also active in professional society activities. He is also an active member of the Young Presidents Organization (YPO), a worldwide organization with over 18,000 business leaders in more than 100 countries.


Independent Director

Ambrish Naresh Sampat (PGDBM) has been working at Hedge Finance Ltd from 20th November 2015 till present and his current designation is director (Independent). He has experiences in the field of developing and executing strategic plan to achieve sales target, expand our customer base and directing strategy towards the profitable growth and operations of the company.



Professionalism augmented by profound vision? is a perfect phrase to describe Bhuvanendran. His rich experience spanning 20 years with the leading names in the Indian financial services industry, is often camouflaged by his youthful appearance, till Bhuvanendran opens up his favourite subject-Money matters. 

Bhuvanendran is a talented and introspective writer whose creativity has been capitalized by various financial journals. He is also in the limelight for a market related show which aims at quenching the financial queries of professionals and investors in a leading Malayalam television channel.



Bobby has been responsible for the entire operations of Hedge Equities ever since its inception. He has proved his versatility by showcasing excellent Man-Management and Marketing Activities and is well versed in all aspects of Indian Financial Markets.In the last 12 years, he has worked with all the major players in the financial service sector of the country which has added oodles to his workmanship.



A leading Textile exporter of Kerala whose 20 years of experience in this field has made him a veteran we all look up to. 

His vision, augmented by his hard work and commitment has helped him to be a strong player in the field of Exporting.Starting from a root level, he has travelled the hard way to reach this phenomenal position in Garment Industry which has supplemented him to expand his domain to foreign locations as well.


Independent Director

John George (BE,PGDBM)  has been working at Hedge Finance Ltd from 9th March 2016 till present and his current designation is director (Independent). He was an engineer in sales Industry and expert in project management. He also hold the position general manager during 1996-2008.Presently he continues as General Manager of Operations in Baby Marine Eastern Exporters. 

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